Mango TV Auto Experience
Changsha City Government and Mango TV called on George P. Johnson to revitalize the Changsha International Exhibition Hall that had fallen into a state of disrepair after being neglected for nearly a decade.
In just three months, GPJ planned, designed, and delivered the Mango Auto experience using its experiential marketing expertise to transform the 10,000-square-foot exhibition hall into an interactive, multi-faceted auto exhibitor and retail space.
Mango Auto was a massive success. More than 100 retailers and 20 car brands signed long-term contracts for the space, and it became a community hub for families to spend their weekends.