Late in 2013, Motive and Mountain Dew set out to identify a powerful conduit for Do The DEW digital content—and our search evolved into a partnership with up-and-coming action sports videographer Devinsupertramp.
Over the last several months, we've concepted and produced four highly visible digital episodes. Our "road trip" has led us to some amazing experiences, from the world's most epic slip-and-slide in Ohio, to a zip-line-to-sled-hill extravaganza in Utah...and while we've already notched over 10 million views, we're not done yet!
DEW fans take on a backwoods human slingshotAt speeds up to 125 miles an hour, the human slingshot is a spectacle that just begs to be seen. Of course, the DEW Nation and Devinsupertramp had no trouble tracking down a crew of fans to strap in and go for a ride.
Going big on a massive slip-and-slide in OhioOhio Dreams is an action sports camp where ambitious athletes attempt to go bigger than they ever have—and their massive slip-and-slide is one of the hottest spots on the campus. Obviously, that made DEW very excited…
Rocking a sick sledding course…Supertramp styleWinter with DEW is just as fast and furious as summer—which becomes totally clear when you watch this video of a High Uinta sled hill with a groundbreaking zip line entry.
Human Skee Ball racks up points in FloridaWhy would the DEW Nation and Devin's band of merry misfits want to go flying off a massive jump into a Florida lake while hanging onto an inner tube for dear life? To see who can get the highest score, of course!
Dale Earnhardt, Jr takes the DEW Crew on a rideFew people make their way onto Dale's Carolina estate—but even fewer get there on a slab of cardboard being pulled by a rumbling ATV at 45 miles per hour…driven by Dale himself.