Our Work

  • Nissan

    Digital Landscaping
  • At the North American International Auto Show, millions of press and attendees’ flocked to the premiere experience of the world’s top auto brands, showcased side by side. In 2014, Nissan looked to reset consumer expectation of the brand and its products. They wanted the experience to be richer, more sensory driven and pleasurable - all while attracting, engaging and educating potential customers.


    To do so, GPJ created a stunning signature design element, dubbed “the halo," an enormous cantilevered arch that balanced out the build. At nearly 40 feet in the air, the halo appeared to hover without support, an immense beacon that was visible from thousands of feet away and which boldly proclaimed Nissan’s presence and design-centric messaging. 


    Once an attendee approached the booth, GPJ took them through an individualized sensory and digital experience, starting with a Nissan signature scent, and the pioneering interactive brand journey called “digital landscaping.” Along with sister agency, Spinifex, GPJ used RFID technologies enabled via the attendees’ own devices to guide and educate them as they moved through the space. Attendees could interact with the content on their own terms, with a device that was already familiar to them. This also included an ultra-realistic GT-R racing game where attendees could race one another using their mobile phones, with results automatically posting to Facebook. This blend of physical and digital design meant longer dwell time and more engaged customers in a space that reflected the brand's message. That tight connection between brand and execution has meant the design is being repurposed throughout the world - Europe, Asia, South America and the Middle East - resulting in even greater ROI. The exhibit also won a prestigious IF Design Award.

    • Nissan Digital Landscaping Experience

      At the North American International Auto Show, millions of press and attendees’ flocked to the premiere experience of the world’s top auto brands, showcased side by side. In 2014, Nissan team up with Project agencies, GPJ and Spinifex to create an unforgettable digital experience.
    • The Halo

      GPJ created a stunning signature design element, dubbed “the halo," an enormous cantilevered arch that balanced out the build.
    • The Halo

      At nearly 40-feet in the air, the halo appeared to hover without support, an immense beacon that was visible from thousands of feet away and which boldly proclaimed Nissan’s presence and design-centric messaging.
    • Interactive Journey

      The interactive brand journey wall moves as attendees pass
    • North American International Auto Show

      The Nissan Press Reveal
  • PARTICIPATING AGENCIES