Shoptology helped Walmart reimagine the last phase of their consumer journey to create a faster, more intuitive checkout experience.
Shoptology’s “Choose Your Checkout” program included passive navigation, simple language, a color-coding system, and impactful iconography shoppers could easily follow to help get customers on board with the new checkout innovations.
Walmart saw overall wait times go down and shopper cart sizes go up. In fact, checkout speed became 30 percent faster.
“Choose Your Checkout” proved so successful that Walmart is now implementing the system at more stores nationwide.