Our Agencies

Digital-Oriented Brand Activation Agency

JUXT

JUXT is an online and offline digital-oriented brand activation agency that focuses on every step of the process, from conception to delivery. Its holistic approach to integrated marketing will engage clients at every stage to better ensure success. JUXT helps clients to be great at what they do and epic at what they love.

WHAT WE DO

  • Brand Consultancy
  • Digital Marketing
  • Social Marketing
  • Experiential Marketing
  • O2O Retail Marketing
  • Marketing Automation

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    Agency Leaders

    • Jessie Li

      Vice President, Managing Director
      Jessie has 20 years of experience in marketing with diversified industry expertise covering IT, automotive, chemical and energy, and others. After about a decade of working client-side communications at Volvo, BMW, Schlumberger, and BASF, Jessie joined GPJ to serve the global account of IBM China. She successfully enabled and transformed that account team into an integrated marketing service and solution provider to help clients address real business challenges. Amid the boom of digital marketing in China, Jessie served as the head of digital services across GPJ China with the aim to build up extraordinary digital capabilities within the company. For her proven successes with clients such as DHL, Huawei, Lenovo, Dell, HP, and Porsche, in 2015 she was promoted to vice president of JUXT – a digital entity and sister company of GPJ under Project Worldwide.
    • Jingtao Wang

      Assistant General Manager, Strategic Planning
      Jingtao started his career in digital, social, data-driven, and integrated marketing at GPJ in 2011. A self-identified digital explorer, he is one of JUXT's earliest members, starting in 2015. In his early career with both GPJ and JUXT, Jingtao worked with IBM, SAP, Lenovo, Dell and other traditional IT giants on loyalty programs, precision marketing programs, marketing automation systems, and content marketing programs. With JUXT’s growth in China, Jingtao works more on the integrated marketing side of the agency, and provides new clients such as Alibaba, Huawei, Tencent, and LinkedIn with communication solutions to solve branding issues. Jingtao grows with JUXT. He is part of JUXT, and JUXT is part of his life.
    • Morton Xu

      Group Creative Director
      A creative veteran, Morton spent two years in traditional advertising before transferring to digital communications eight years ago. Prior to joining GPJ/JUXT in March 2014, he served at OgilvyOne, Publicis Groupe, Cheil PengTai, FCB, and other famous 4A agencies. Morton has rich experience in multiple industries including IT, automotive, and FMCG. He is an expert in developing concepts into 360 degree communication initiatives covering both online and offline activation and experience. His brand communication initiatives engage audiences with complete and immersive experiences in creative and interesting ways.
    • Ted Xin

      Assistant General Manager, Integrated Marketing & Digital Services
      An entrepreneur at heart, Ted started his own shop after attaining his IT engineering degree in China’s technology hub, Chengdu. Within a few years he developed a complete upscale household technology solution to satisfy the needs of the emerging Chinese luxury home owners, bridging gaps between global supply and local demand. He also co-founded another digital start-up and helped build its business before joining GPJ. With in-depth knowledge and rich experience in integrated and digital marketing, Ted is now assistant general manager of JUXT, contributing top-notch solutions by leveraging his business acumen to serve brands such as DHL, HP and Dell. By listening to customers and understanding their behaviors, he has created the only accredited third party data-driven marketing customization platform for Dell Greater China, which has successfully helped the client to secure new marketing opportunities.
    • Claire Lu

      Assistant General Manager, Integrated Marketing Services
      Claire has over 15 years of experience in marketing with expertise in both above-the-line and integrated event communications. Claire joined JUXT in September 2015. Throughout her career at GPJ, Claire’s role has evolved from project manager to account service executive to creative director. Understanding all aspects of experiential marketing, she has solid experience in customer insight-based idea and storyline development. Claire has good knowledge about industries like IT, automotive and retail, and brands such as IBM, Lenovo, SAP, Dell, HuaWei, Libratone, BMW, and BOC.
    • Robin Hu

      Group Creative Director
      A Beijing native with 12 years of creative advertising and marketing experience under his belt, Robin worked at agencies including OgilvyOne, McCann Erickson Guangming, Samsung OpenTide, and Isobar before joining JUXT. From 2015 to 2016, he served as the national creative director for iQiyi, responsible for key areas including its new media form innovation. Robin’s previous clients include dozens of Fortune 500 companies and famous domestic and foreign companies, such as Volkswagen, Motorola, Intel, Samsung Electronics, Canon, Pepsi, Huawei, and Siemens. In his advertising career, Robin has the honor of winning many domestic and international awards, including a Cannes Lion.

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