Our Agencies

Purpose Driven Ideas


School is a purpose-led creative consultancy. We articulate purpose in brands. Then we create the content, actions, and tools to show it to the world.

We excel at human-centric media -- digital, social, and experiential -- because we believe that these are the levers that successfully get people to share, participate and act in the campaigns we create.

Digiday has called School “one of the best cause marketing agencies in the country.” We prefer to be called “purposeful,” but we’ll take the accolade. It’s a testament to our hard work in creating a new agency model, one that marries strategy, creativity, and innovation to make meaningful and extremely effective work.

Whereas we never submit our work for awards (except the Nobel Peace Prize, of course), our work has been featured as "Ad of the Week" in Adweek and The Drum. We’re regularly featured in Campaign, Ad Age, and Forbes.

More importantly, we’ve partnered with Pencils of Promise, a 501(c)(3) organization that builds schools in Guatemala, Ghana, and Laos. We believe our work should benefit kids looking to learn. So we build places for them to do so. That’s one of the reasons we’re called School.


  • Purpose Strategy
  • Experiential Engagement
  • Digital Advertising
  • Social Media Activation
  • CSR Strategy
  • Advertising
  • Branding
  • Content
  • Digital & Mobile Strategy
  • Sponsorship Activation
  • School Culture

    Our partnership with Pencils of Promise lets us send employees to help build schools.
  • School Work

    We may be purposeful, but we like to create not-to-be-ignored experiential stunts
  • School Culture

    G.A.S. That’s the ethos that fuels our agency. This quote lets you know what that means.
  • School Culture

    In our three years in business, we’ve graduated 63 interns and apprentices. That’s one of the reasons we’re called School.
  • School Culture

    This is the first school we built in Palilic, Guatemala with Pencils of Promise.
  • School Culture

    This is the plaque that adorns the school we helped build in Palilic, Guatemala.

Select Clients

Agency Leaders

  • Max Lenderman

    Max is one of the world’s most respected, cited, and followed leaders on experiential advertising, brand activation, and purpose-focused marketing trends. Previously the global director of experiential at Crispin Porter + Bogusky and executive creative director at GMR Marketing, he’s helped brands achieve iconic status and superlative growth while winning almost every industry award along the way. His breakthrough work titled “Experience the Message: How Experiential Marketing is Changing the Brand World” was a Business Book of the Year Finalist and has been cited as “the best book on experiential marketing.” His latest book, “Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business” has been translated into five languages. He’s an adjunct professor at the University of Colorado, writes regularly for Campaign, Adweek and Ad Age, and has judged the finals of the North American Effies for the past five years.

Contact Information

Max Lenderman

+1 720-775-9061