Shoptology is a shopper engagement agency focused on driving growth through shopper insights and activations. By asking better questions to develop more innovative solutions, the agency delivers engagements that are welcome, magnetic, and useful. Shoptology’s capabilities include developing engagement platforms, retail reinvention, go-to-market strategies, shopper immersions, and social activations.
WHAT WE DO
- Engagement Platforms
- New Initiatives
- Retail Reinvention
- Social Activation
- Go-To-Market Strategies
- Capability Development
- Shopper Immersions
Experienced Thought LeadersCEO Charlie Anderson and SVP Julie Quick speaking at the 2014 Shopper Marketing Summit.
Live In Las VegasAnd the winner is…Shoptology! Celebrating our first TOSCA award in Las Vegas.
Combine & ConquerWe call it a Co-Lab. It’s all about getting to better solutions faster by doing it together.
Shop. Play. Work.We are shopper experience fanatics – creative rebels, tech nerds and retail radicals… who love tacos.
Charlie AndersonChief Executive OfficerCharlie is a seasoned pioneer in the transformation of how brands are engaging with shoppers and a sought-after speaker in building world-class shopper marketing capabilities. For the last 15 years, he has worked with the globe’s largest brands including Procter & Gamble, Diageo, Wendy’s, Kroger, and Walmart – where he helped drive strategic insights, creative innovations, digital capability development and award-winning results.
Julie QuickSVP, Head of Insights and StrategyJulie has spent the past two decades helping global brands successfully navigate the fast-changing terrain of retail. With a constant pulse on the market and its opportunities, she brings powerful insights into how shoppers engage, make decisions and buy. Companies including Procter & Gamble, Walmart, Sprint, PepsiCo, Kraft, and Novartis have trusted her for fresh ideas in a space where marketers have barely scratched the surface of what’s possible.
Ken MaddenSVP, Head of EngagementKen is a geek, technologist, strategist, analyst and creative pragmatist. He is comfortable being uncomfortable. With a 20 year career in technology and its impact on people, he has become recognized as one of the foremost thought leaders on digital’s influence on shopper behavior working with brands like American Express, Kimberly-Clark, SCJ, Gallo, Brand USA, Nestle, Qualcomm, and Shell.
Jed SchroederSVP, Head of CreativeFor nearly 25 years, Jed has been developing and crafting business-changing creative ideas across a wide range of categories. His unique blend of innate curiosity, strategic rigor, and award-winning creativity has been the catalyst behind breakthrough work for Frito-Lay, Dell, KFC, Kraft, 7-Eleven, Southwest Airlines, The Home Depot, McDonald's, Nestlé Foods, and SuperValu – some of the world’s most admired and influential brands.