Our Agencies

Shopper Marketing


Shoptology is a shopper engagement agency focused on driving growth through shopper insights and activations. By asking better questions to develop more innovative solutions, the agency delivers engagements that are welcome, magnetic, and useful. Shoptology’s capabilities include developing engagement platforms, retail reinvention, go-to-market strategies, shopper immersions, and social activations.


  • Engagement Platforms
  • New Initiatives
  • Retail Reinvention
  • Social Activation
  • Go-To-Market Strategies
  • Capability Development
  • Shopper Immersions
  • Experienced Thought Leaders

    CEO Charlie Anderson and SVP Julie Quick speaking at the 2014 Shopper Marketing Summit.
  • Live In Las Vegas

    And the winner is…Shoptology! Celebrating our first TOSCA award in Las Vegas.
  • Combine & Conquer

    We call it a Co-Lab. It’s all about getting to better solutions faster by doing it together.
  • Shop. Play. Work.

    We are shopper experience fanatics – creative rebels, tech nerds and retail radicals… who love tacos.

Select Clients

Agency Leaders

  • Charlie Anderson

    Chief Executive Officer
    Charlie is a seasoned pioneer in the transformation of how brands are engaging with shoppers and a sought-after speaker in building world-class shopper marketing capabilities. For the last 15 years, he has worked with the globe’s largest brands including Procter & Gamble, Diageo, Wendy’s, Kroger, and Walmart – where he helped drive strategic insights, creative innovations, digital capability development and award-winning results.
  • Julie Quick

    SVP, Head of Insights and Strategy
    Julie has spent the past two decades helping global brands successfully navigate the fast-changing terrain of retail. With a constant pulse on the market and its opportunities, she brings powerful insights into how shoppers engage, make decisions and buy. Companies including Procter & Gamble, Walmart, Sprint, PepsiCo, Kraft, and Novartis have trusted her for fresh ideas in a space where marketers have barely scratched the surface of what’s possible.
  • Ken Madden

    SVP, Head of Engagement
    Ken is a geek, technologist, strategist, analyst and creative pragmatist. He is comfortable being uncomfortable. With a 20 year career in technology and its impact on people, he has become recognized as one of the foremost thought leaders on digital’s influence on shopper behavior working with brands like American Express, Kimberly-Clark, SCJ, Gallo, Brand USA, Nestle, Qualcomm, and Shell.
  • Jed Schroeder

    SVP, Head of Creative
    For nearly 25 years, Jed has been developing and crafting business-changing creative ideas across a wide range of categories. His unique blend of innate curiosity, strategic rigor, and award-winning creativity has been the catalyst behind breakthrough work for Frito-Lay, Dell, KFC, Kraft, 7-Eleven, Southwest Airlines, The Home Depot, McDonald's, Nestlé Foods, and SuperValu – some of the world’s most admired and influential brands.

Contact Information

General Inquiries

+1 469 287 1200