When NBA China returned to China after six years, Alibaba Cloud partnered with GPJ China to usher in a new era of tech-driven engagement to the China Games. The event united four Greater China offices across strategy, creativity, and execution for a multi-day experience in Macau, highlighted by the design and operation of the Future Court: an AI-powered interactive basketball space built within just 225sqm. Across press conferences, fan activations, VIP visits, and high-traffic moments, the Future Court became the centerpiece of the partnership.
More than 60,000 fans explored how cloud and AI could transform live sports through personalised NBA avatars, real-time 360° replays, Qwen voice replication, and on-site 3D-printed keepsakes. Across five days, the compact court evolved into a vibrant showcase of how tech enhances engagement across All-Star, Playoffs, and Finals moments, sparking new initiatives, from AI game centres on corporate campuses to future sports-tech collaborations.
