To position themselves as the ‘go-to international bank’ for high-growth founders and entrepreneurs, HSBC Singapore launched HSBC Innovation Banking. The challenge was moving beyond a static display introducing the new service, to actively driving awareness, confidence, and conversation among a critical audience of 60-100 high-value prospects. Working with GPJ Singapore, the launch unfolded across a two-touchpoint journey spanning three days, moving beyond a static reveal to create real engagement with the audience that mattered most. The Innovation Hub showcase at SWITCH maximized ROI by featuring dedicated meeting pods and innovative activities to capture interaction and engagement. This momentum carried into an exclusive Launch Reception with senior VIPs supported by a cinematic brand film and curated activations that amplified the launch.
