When Nikon returned to CES for the third consecutive year, the milestone marked an important shift in the company’s journey. Based on NIKON’s mid-term management plan, the company aimed to highlight how its products and especially its B2B solutions contribute to and integrate into people’s everyday lives. As Nikon’s strategic partner, GPJ Japan supported the project from strategy and concept development through the design of visitor experiences, translating the brand’s vision into compelling, concrete, creative solutions. By bringing cross office support onboard as the production partner, GPJ Japan further strengthened NIKON’s presence at CES and delivered an even more impactful exhibition.
