When ServiceNow brought World Forum to the ICC Sydney, GPJ Australia displayed remarkable agility and expertise to deliver the 2025 ServiceNow World Forum at the ICC Sydney. The one-and-a-half-day program featured keynotes, a dynamic exhibition floor with live demos and activations, a series of presentation stages, a dedicated meeting centre, and more. World Forum drew top-tier talent with speakers including Joe Brumm, the creator of the globally beloved show Bluey, and a memorable session with Australian actor Eric Bana and entertainer Julia Zemiro providing a high-profile and engaging experience.
As a result, attendance surged year over year, including a significant rise in senior executive participation, underscoring the growing influence of the forum. The event’s success extended beyond attendance figures with an impressive experience score confirming exceptional delegate satisfaction and contributed significant growth in the marketing pipeline for the business.
