To make a statement during its first year as the Official Hard Seltzer of Coachella, White Claw partnered with G7 to create fan experiences that brought festivalgoers closer to the artists and the moments they love. The partnership kicked off with an exclusive Thursday night event, where influencers arrived for a “partygirl” experience headlined by Charli XCX and opener Shaboozey, fresh off his #1 Billboard hit.
On the festival grounds, the White Claw Shore Club became a destination for discovery. Each day, fans gathered for Claw O’ Clock, including artist meet-and-greets, surprise DJ sets, Ferris wheel rides, and VIP passes, making each weekend’s festival experience truly memorable. By weaving music, access, and spontaneity into the Coachella experience, G7 helped White Claw deepen its cultural footprint and transform its inaugural sponsorship into a series of moments fans couldn’t stop talking about.
