To stay relevant with today’s shopper, Alta Dena turned to Wondersauce to reintroduce its Southern California heritage with a fresh point of view. The “Fresh from Southern Cow-lifornia” campaign reintroduced Alta Dena with bold, sun-soaked creative and a clear message: local milk just tastes better. From connected TV and social to out-of-home and in-store, every touchpoint reinforced the brand’s SoCal roots and farm-fresh promise.
To turn that renewed interest into action, Wondersauce paired the creative with a precision retail media strategy across Walmart, Target, Instacart, and UberEats, reaching shoppers at the exact moments they were planning, craving, or searching. By blending vibrant storytelling with data-driven distribution, Alta Dena transformed a regional legacy into a modern favorite—proving that when bold creative meets precision media, great taste always wins.
