At CES 2026, AMD delivered its most ambitious keynote to date, marking a decisive shift in how the brand shows up on the world’s biggest stage. To achieve this step change, AMD partnered with Project agencies George P. Johnson (GPJ) and Spinifex Group, operating as one unified team. GPJ led overall strategy, experience architecture, and large-scale execution—ensuring every element reflected AMD’s global stature and business priorities. Spinifex powered the creative engine, crafting immersive visual worlds and narrative flow that transformed the keynote into a seamless, cinematic story designed to position AMD at the center of the AI revolution.
Together, they reimagined the traditional slide-driven format into a continuous, AI-powered experience. A dynamic nine-screen environment transported audiences from outer space to a Zen garden, every moment designed to visualize impact at scale. The collaboration eliminated conventional presentation constraints, replacing them with immersive storytelling that elevated partner voices and made complex innovation feel human. The result was a bold evolution in AMD’s brand presence—demonstrating how deep creative and production partnership can redefine what a technology keynote can be.
