To reignite one of the most iconic names in its lineup, Jeep partnered with GPJ and G7 to unveil the 2026 Cherokee in a way that honored its heritage, while signaling its future. Together, the teams transformed Brooklyn’s Domino Park into Jeep 4×4 City Camp: an immersive experience where guests journeyed through four decades of Cherokee culture, each designed to spark discovery and connection.
The grand reveal unfolded on a floating off-road course built on the East River, where Jeep’s CEO drove the new Cherokee into view against the Manhattan skyline. As evening fell, LL COOL J took the stage to debut the “America’s Original Influencer” campaign, with live content beaming into Times Square in real time. From creative and environmental design to production and operations, GPJ led the experience end-to-end—crafting an unveiling that didn’t just introduce a vehicle, but reintroduced a legend through culture, place, and performance.
