The Kansas City Chiefs defeated the San Francisco 49ers (25-22) to win Super Bowl LVIII on Sunday at Allegiant Stadium—but the real highlight for viewers (other than glimpses of Taylor Swift, of course) was the Apple Music-sponsored halftime show with headliner Usher. The R&B icon performed more than three decades of hits across the 13-minute show, bringing out guest performers Alicia Keys, H.E.R., Jermaine Dupri, Lil Jon, and Ludacris—along with a slew of Vegas-inspired performers like showgirls, acrobats, stilt walkers, and even a marching band. BizBash asked nine top event producers, including GPJ and G7, to review the nostalgia-inducing performance's event production, lighting, staging, set list, and more.
Olive oil brand California Olive Ranch has named agency Argonaut its creative agency of record. Argonaut, which is based in San Francisco and New York and a part of Project Worldwide, will oversee strategic and creative leadership of the California Olive Ranch brand story to drive awareness and differentiation in a quick growing category.
There’s no doubt these are tense times. Whether consumers are shopping for themselves and family during the Black Friday and Cyber Monday period, or for friends and colleagues after Thanksgiving and in the run-up to Christmas and beyond, there has never been a more-needed time for the advertising industry to step up and deliver good vibes this shopping season. There are many ways for marketers to address good tidings and cheer, so Ad Age turned to members of the Amp community, including GPJ and Wondersauce, on effective holiday marketing trends and themes this season, as well as messages that are not just compelling and effective but also suitable to the times.
GPJ has been chosen as a finalist in two categories for The Drum Awards. Shortlisted in Creativity: Experience for their partnership at Cannes Lions with IBM and The Weather Company, an IBM Business, and for Design: Event Design for Cisco Live 2023.
Event Marketer's annual listing of the Top 100 agencies serving the event marketing industry has arrived and includes Project agencies GPJ, G7 and Motive.
Ad leaders weigh in on the need for setting industry standards for artificial intelligence. Over time and with the right structure in place, the AI landscape could become more ethically navigable, according to John Higgins, CEO and chief creative officer of OS Studios. “Film ratings guide our movie choices, and theme park height restrictions ensure safety; both demonstrate the importance of human intervention and judgment,” he said. “In marketing, as AI's influence grows, similar checks are vital. It's likely that soon, AI regulations will echo the familiar structures of copyright and industry ethics. In essence, merging advanced AI with core marketing ethics is the roadmap for the industry's future.”