News

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September 12, 2023

Praytell named a finalist for this year’s Digiday Awards

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences. Praytell has been nominated for Best Use of Video for the "As Seen on EV" campaign with Electrify America.

September 11, 2023

ARGONAUT is tapped by Pernod Ricard USA as agency of record for Código 1530 Tequila in the U.S. market

ARGONAUT has been hired by Pernod Ricard USA as creative agency of record for Código 1530 Tequila in the U.S. market. Pernod Ricard USA took a majority stake investment in Código 1530 last year. ARGONAUT will collaborate with Código to develop the next phase of its brand story by working to drive awareness and differentiation in the agave category. “It was important to us to find a partner who could take the magic that already exists within the Código 1530 brand,” said Killian Lee, PRUSA brand director for Código. “ARGONAUT very obviously understood this and impressed us all with their strategic rigor and creative firepower from day one.”

September 8, 2023

Marketing & Ad Agency Motive Hires New Senior Vice President to Expand Its Sports, Gaming and Entertainment Practice

Motive, a leading marketing and advertising agency and member of the Project Worldwide network, announced the hiring of industry veteran Matthew Boyer as Senior Vice President of Sports, Gaming and Entertainment. Boyer will lead the practice that includes strategy, campaign development, consulting, partner management, planning and activation. Motive works with a wide variety of clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dick’s Sporting Goods.

July 20, 2023

Top Accessible Brands 2023

In honor of Disability Pride Month, Ad Age spotlights the brands championing disability inclusivity year-round. For Jake Lenze, strategist at Wondersauce, Apple has consistently put in the work to make inclusivity a reality in its products and offerings. “Apple is an example of a brand that has shown a year-round commitment to disability-inclusivity,” Lenze said. “By continuously building products that prioritize the disability community and sharing the stories that those products enable, the brand has put inclusivity into action in a meaningful way.”

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July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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