Smart speaker maker Sonos has consolidated its global PR business with Praytell, ending its nearly five-year relationship with Edelman, PRovoke Media has learned. Formally named Sonos’ global and North America PR agency of record, Praytell will handle all brand, product and corporate communications for the home sound systems company. Tech practice head Jennifer Velez will lead the work.
Since 2018, the Ram BandVan program, a partnership between G7 and Ram, has featured and helped a variety of up-and-coming artists who’ve gone on to grow their fanbase and perform on bigger stages. From solo artists to trios playing a variety of hits, the Ram BandVan has been able to help these artists along their journey. Most recently, singer-songwriter Ashley Cooke got behind the wheel of the ProMaster BandVan for a leg of her tour schedule.
Smashburger is urging people to “Smash It” in everything they do. In a campaign from Partners + Napier, a woman in front of a really big screen calls out relatable moments in life when the path to least resistance may not be the best, such as wearing pajama pants to the grocery store. She also states that sharks deserve more than a week and bacon is a national treasure, while demanding people eat a better smashed burger, like the one from Smashburger.
Focus on the experience first and foremost. Scott Kellner, senior vice president of sales and marketing for global experience marketing agency GPJ, thinks many people are actually approaching hybrid events backwards. “They begin with the technology and craft their plans based on what that technology allows them to do,” he points out. “Instead, clients need to have a firm grasp of what success looks like—in terms of metrics, brand affinity, brand awareness, etc.—and then design the experience, including the technology, to achieve the goals. In other words, the platform is not the experience. The platform is one tool for delivering the desired experience.”
Gaming and Esports Agency OS Studios, a member of the Project Worldwide network, is delighted to announce the return of the Navy MWR Esports tournament series. The series kicked off earlier this year, as Navy MWR personnel (morale, welfare and recreation) were looking for ways to connect Sailors while avoiding physical contact during the height of the pandemic.
Partners + Napier is ending the year with another hiring spree. Costa Boudouvas joins as group creative director, creative technology. Boudouvas was most recently vp and associate creative director at MullenLowe. Jason Ziehm joins Partners + Napier as an associate creative director, copywriter, after six years at Digitas, while George Mazzoli has been hired as director of paid search after previously serving as associate director of paid search at MediaCom.