Ad Age interviewed top advertisers about their favorite Women's History Month campaigns and included insights from George P. Johnson. OS Studios and Wondersauce. “It’s encouraging to see brands wanting to celebrate and advocate for equality, especially in a climate where execs are understandably cautious of the backlash that anything controversial could cause,” said Sheila Srinivasan, creative director at Wondersauce. “This year, it felt particularly important to see campaigns successfully highlighting trans women, like that of Hershey Canada.” Srinivasan also pointed to Lottie London, Strava and Miller Lite as brands that met the challenge for Women’s History Month.
Praytell’s Naria Frazer shares how companies can better support employee resource groups which includes connecting ERG efforts to broader DE&I goals.
Clairol, a brand with roots in the 1950s, is pairing with a fictional band from the 1970s in a new Amazon Prime series, which is part of its strategy to revive the brand. Clairol is the latest brand to lean into the power of nostalgia to drive sales. The Wella Co. brand is launching a paid and organic digital and social campaign linked with “Daisy Jones & The Six.” It’s a partly documentary-style treatment that follows the lives and loves and explosive breakup of the fictional band. Communications agency Praytell and Publicis Groupe media shop Zenith are handling the effort.
Smart speaker maker Sonos has consolidated its global PR business with Praytell, ending its nearly five-year relationship with Edelman, PRovoke Media has learned. Formally named Sonos’ global and North America PR agency of record, Praytell will handle all brand, product and corporate communications for the home sound systems company. Tech practice head Jennifer Velez will lead the work.
Since 2018, the Ram BandVan program, a partnership between G7 and Ram, has featured and helped a variety of up-and-coming artists who’ve gone on to grow their fanbase and perform on bigger stages. From solo artists to trios playing a variety of hits, the Ram BandVan has been able to help these artists along their journey. Most recently, singer-songwriter Ashley Cooke got behind the wheel of the ProMaster BandVan for a leg of her tour schedule.
PRWeek has unveiled its 2023 U.S. awards shortlist and Praytell is nominated for Outstanding Midsize Agency.
Women We Admire is pleased to announce Top 50 Women Leaders of New York for 2022. We acknowledge these individuals for not only their professional achievements, but also their philanthropic and community efforts. Their contributions span across all sectors and are as diverse as the state itself. This year’s awardees are leading within some of the state's largest industries including financial services, healthcare, professional and business services, manufacturing, education, and more. The list includes Robin Kleban, SVP & Group Account Director, George P. Johnson Experience Marketing. Robin is a Senior Vice President and Group Account Director at George P. Johnson Experience Marketing (GPJ). She has been with the company since 2007, holding various strategic account leadership roles. GPJ is the world’s leading event and experiential marketing agency, and part of the Project Worldwide network. In her role at GPJ, Robin devotes her time to the developing and managing teams that create enduring value for the agency’s clients. She oversees a team of diverse thinkers who believe in the transformative power of human engagement and true relationships. She delivers that ethos through a management style that fosters collaboration, fearless ideation and allowing everyone to show up as their authentic selves. Kleban has three decades of marketing experience across various industries. Before GPJ, she spent 10 years in publishing, including 5 years as VP of marketing at Gannett, Inc. and several years as marketing manager for Film & Video magazine. She is active in several local organizations, including sitting on the board of Dutchess Outreach.