Sharon Napier is the Executive Chair and Founder of Partners + Napier, an integrated creative and media company twice ranked among the Top 20 Most Effective Agencies in North America by Effie Worldwide. Napier also sits on the Global Strategic Leadership Team of Project Worldwide, a privately held holding company of 13 leading agencies. Beyond Partners + Napier, Napier is active in numerous organizations aligning with the agency’s verticals of expertise and her personal passions. She serves as Board Chair of the 4A’s, is a member of the Board of Trustees at the Rochester Institute of Technology and is co-Vice President of the Memorial Art Gallery Board of Managers in Rochester, NY. She is also a member of the Culinary Institute of America’s Society of Fellows.
Sanji Moore, SVP, people and operations, Praytell, says, “It took a pandemic, rapidly changing economy and a social movement to light a fire under us all to really ask ourselves what we want from our lives.” The pandemic, Moore says, was “a moment in time that hadn’t been presented before...staying at home gave us all a chance to pause and think.” Praytell responded when staff feedback indicated burnout during the pandemic. It implemented a 4-day work week. Yet additional steps are needed. “I think moving away from the 9-to-5 hustle culture is a helpful tool to manage stress and burn out, but it’s not a one-and-done trick,” says Moore. “It has got to be part of a larger system of change, one that comes with richer mental health management benefits, de-stigmatization of mental health in general, and more awareness.”
The 4A's (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry, announced changes to its National Board of Directors. The officers who have been selected by the Board's Nominating Committee include C-Suite leaders from member agencies of all sizes and disciplines, who have demonstrated their commitment to serving the best interests of the 4A's members across the marketing industry. Sharon Napier, Executive Chair and Founder of Partners + Napier, a Project Worldwide agency, has been named the new 4A's Board Chair, (a two-year term), a post previously held by Barry Wacksman, Chair and Co-Founder Proto, who remains on the Board as past Chair. Napier has been a Director since 2005 and for the past four years, has served as Co-Vice Chair of the Board and was previously Secretary-Treasurer.
Shoptology, the award-winning shopper marketing agency based in Plano, Texas, continues to build its talent pool to meet the demands of a rapidly evolving retail market. “There’s been a massively accelerated shift in consumer behavior and what shoppers expect at retail over the course of the pandemic,” said Charlie Anderson, Shoptology CEO. “With our approach to kickstarting retail innovation and the talent we’re building on our team, Shoptology is uniquely positioned to help our clients identify and develop ownable innovations to win with shoppers.”
There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. Developing a personalized marketing strategy takes a lot more effort than just directly speaking to a subgroup. Each person must feel as though the brand is directly addressing them. Some immensely successful personalized marketing campaigns in recent memory have left an indelible impact on our popular culture. 10 contributors to Forbes Communications Council, including G7's Jessica Abel, examine some of the particularly outstanding personalized campaigns they’ve seen and explain why they worked so well.
George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced the promotion of Fiona Bruder to president of its North and South America operations. A longtime senior executive with the agency, Bruder was instrumental in expanding the agency globally, developing experiential marketing programs and teams, and managing more than 4,000 events each year.
After a pitch that began with 37 agencies, San Francisco-based Argonaut came out on top to develop creative solutions for The Zebra and establish the rising brand’s credibility. The insurance comparison site has seen significant growth and fundraising in recent months. The addition of its new AOR looks to position the company as a top trusted service in the marketplace.