LATEST NEWS

Photo shows all three gentleman. Left to Right: Oliver Ehmke, Jonathan McCallum and Jens Arnegger
June 11, 2025

Experience Marketing Agency George P. Johnson Strengthens Global Alignment with Strategic Leadership Appointments

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.

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Image shows a Kindred home
March 18, 2025

Praytell has been named global public relations agency of record for Kindred

Praytell has been named the global public relations agency of record for home swapping network Kindred. Praytell will be responsible for elevating Kindred’s brand visibility and driving engagement among current and prospective members. The agency will also focus on reinforcing Kindred’s leadership in the travel tech space by highlighting its innovative approach to home swapping. Initially, Praytell’s efforts will concentrate on the US and UK markets. The agency won the account following a competitive RFP process in January and began working with Kindred in February.

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The image shows Kendrick Lamar's halftime show at the Super Bowl
February 11, 2025

Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A

Event professionals praised the show's choreography, stage designs, and powerful messaging. G7's Wooten Joyce said, "Kendrick Lamar's halftime show was nothing short of groundbreaking, earning an A- for its cultural impact and political resonance. Those who found it boring or controversial likely expected a more traditional, high-energy spectacle filled with flashy visuals and catchy tunes. However, Kendrick’s performance was rich with deep meaning and storytelling, featuring hidden, impactful Easter eggs that may not have been immediately apparent to all viewers."

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Image is of the OfferUp logo
January 23, 2025

OfferUp Appoints Argonaut Agency Of Record

San Francisco agency Argonaut is now OfferUp's agency of record. OfferUp calls itself the largest mobile marketplace for local buyers and sellers in the U.S. Founded in 2011 and based in Bellevue, Washington, the company serves local markets nationwide and was used by more than one in six adults in the U.S. last year.

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Image shows a man reading a newspaper
January 21, 2025

Breaking through in 2025: New rules for media and influence

Praytell and YouGov asked U.S. audiences where they get their news and who they actually trust. Spoiler: It’s not who you think. The findings could and should rewrite your marketing playbook — now.

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Image is of Chris Meyer and Robert Vallee, Jr.
December 19, 2024

Project Announces Leadership Transition

After Nearly 50 years of Distinguished Leadership, Robert G Vallee Jr. Announces Retirement with George P. Johnson CEO Chris Meyer to Become Project CEO, Guiding Award-Winning Alliance into its Next Century of Growth

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Photo is of a man with a VR headset
December 3, 2024

John Higgins: OS Studios, Esports, and Video Gaming

John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. OS Studios earned an Emmy nomination, and John Higgins won the Digiday Leader of the Year Award while producing two of London’s top 10 hottest tickets, according to TimeOut. Higgins chatted with The Good Men Project to discuss the rapid growth of video games and esports, emphasizing the scale of gaming culture, which is expected to reach $260 billion by 2025.

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Image shows the logo for the Drum Awards
November 11, 2024

All of the winners from The Drum Awards for Experiential 2024

Congratulations to OS Studios and Riot Games for winning the bronze for best "Use of Livestreaming" and to GPJ and Starbucks for winning the bronze for best "Experiential Activation to Launch a Brand/Product."

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Static image showcasing the event details
October 30, 2024

Project Agencies GPJ and DARKHORSE Collaborate to Deliver Binance Blockchain Week Dubai 2024

GPJ and DARKHORSE, two agencies within Project, an employee-owned alliance of creative agencies, unveiled Binance Blockchain Week Dubai 2024 this week, producing the biggest ever flagship event for the world’s leading crypto ecosystem, Binance. The industry leading symposium brought together the brightest minds in Web3, blockchain, cryptocurrency and decentralized finance.

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The Mountain Dew Borderlands Motel
October 29, 2024

The Best of Experiential 2024

Experiential marketing is always evolving, and the industry is poised to outpace prepandemic spending this year. It’s no surprise, then, that 2024 has already proved to be a landmark year for experiential campaigns. With a wealth of impactful, original and delightful campaigns already in the books for 2024, Ad Age decided to bring back Ad Age Studio 30’s popular Best of Experiential roundup. This edition features insights from its esteemed panel of Amp insiders, including Motive, GPJ and OS Studios, shining a light on the year’s most inspiring and noteworthy work while showcasing the power of brand experiences that truly resonate.

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