LATEST NEWS
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. To help deliver its ambitious vision on one of tech’s biggest stages, CES, AMD partnered with two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group.
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Cannes Lion 2026 in Review
Ed Starr, SVP Market & Business Development, Motive “After several years away, returning to Cannes Lions 2026 felt like stepping back into a room full of energy and possibility. The scale, the ideas, and the sheer volume of activity made it one for the ages."
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Event companies look East as tech gravity shifts towards China
Event owners and agencies are training their sights on China – where technology and automotive innovation are accelerating at breakneck speed – whether to anchor global events in the market or to bring fast-growing Chinese brands to the global stage. "China operates on a completely different timeline and risk appetite than the West. It is faster, more fluid, and hyper-execution-intensive,” said Phyllis Teo, VP and managing director, Greater China, George P. Johnson.
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Creative Agency Motive Announces Leadership Evolution
Motive has announced the retirement of long-time and beloved President Krista Nicholson, marking the culmination of an extraordinary 30-plus-year career in the marketing and advertising industry. Concurrently, Motive is proud to announce the promotion of long-time colleagues Hillary Miller and Brooke Bartlett to Co-Managing Directors.
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Praytell Agency Launches 'The Personality Era' Report: Global Study Reveals Parasocial Intimacy is the Ultimate Unit of Trust
Praytell has released Centers of Influence: The Personality Era - a report that uncovers the forces reshaping the landscape—specifically how evolving algorithms, artificial intelligence, and the emergence of infinite sources of information have fundamentally shifted modern influence.
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100 days in office: Karen Kraut, chief strategy officer, Partners + Napier
In late January of this year, Karen Kraut joined Partners + Napier as its chief strategy officer. Now 100 days into her role, Campaign sat down with Kraut to discuss how she and her team settled on the phrase of the agency’s repositioning: “We Wake Sleeping Giants.”
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14 creative campaigns to know about today
Cricket Wireless taps into retro dating-video cringe with “35 & Single,” a campaign built around VHS-style personal ads promoting its $35 unlimited plan. Created by Argonaut, three spots feature awkward charm, pairing grainy nostalgia with familiar app-era relationship talk from the modern era. Aimed at solo-plan customers, the campaign blends product messaging with shareable, personality-driven content across social platforms.
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