LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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Q&A: Project Worldwide CEO Chris Meyer on restructuring, AI and why experiential is having its moment
Project Worldwide, an employee-owned alliance of independent creative and experiential marketing agencies, recently announced a series of senior leadership changes designed to strengthen collaboration across its global network and position the business for its next phase of growth. New Digital Age spoke with CEO Chris Meyer about the thinking behind the restructure, how AI is moving beyond the hype cycle, and why experiential marketing is becoming increasingly central to brands.
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BizBash Fresh Faces 2026: 15 Up-and-Coming Event Professionals You Need to Know Now
BizBash released its Fresh Faces 2026 list which includes GPJ's junior 3D designer Mia He. The recognition highlights emerging professionals who are shaping the future of experiential marketing and live events.
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Why Events Deserve a Seat at the Creative Table
Jorge Narváez-Arango, SVP, Head of Creative for EMEAI at George P. Johnson, believes it’s time experiential was recognised as one of marketing’s most powerful creative channels.
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Praytell launches Singapore hub
Praytell is expanding into the Asian market with a new hub opening in Singapore this month. Debbie Chin has been appointed as EVP of Asia, to lead the hub in Singapore. “Launching in Asia is the natural evolution of our global footprint, driven by the ambitions of our clients and global vision for Praytell,” said Praytell CEO Beth Cleveland.
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Cannes Lion 2026 in Review
Ed Starr, SVP Market & Business Development, Motive “After several years away, returning to Cannes Lions 2026 felt like stepping back into a room full of energy and possibility. The scale, the ideas, and the sheer volume of activity made it one for the ages."
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Event companies look East as tech gravity shifts towards China
Event owners and agencies are training their sights on China – where technology and automotive innovation are accelerating at breakneck speed – whether to anchor global events in the market or to bring fast-growing Chinese brands to the global stage. "China operates on a completely different timeline and risk appetite than the West. It is faster, more fluid, and hyper-execution-intensive,” said Phyllis Teo, VP and managing director, Greater China, George P. Johnson.
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