LATEST NEWS
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. To help deliver its ambitious vision on one of tech’s biggest stages, CES, AMD partnered with two of the industry’s most respected experiential and production powerhouses: George P. Johnson (GPJ) and Spinifex Group.
Read Article
100 days in office: Karen Kraut, chief strategy officer, Partners + Napier
In late January of this year, Karen Kraut joined Partners + Napier as its chief strategy officer. Now 100 days into her role, Campaign sat down with Kraut to discuss how she and her team settled on the phrase of the agency’s repositioning: “We Wake Sleeping Giants.”
Read Article
Argonaut Taps Sweat To Lead PR & Communications
Creative agency Argonaut has appointed industry veteran Jeff Sweat as head of PR & communications. Sweat will be part of Argonaut’s growth team, working with strategy, creative, and brand management teams to ensure that Argonaut’s output remains culturally resonant, and that creative briefs embrace "PR-ability" as a core metric before production begins.
Read Article
Campaign reveals winners of Event Marketing Awards 2026
George P. Johnson from China earned a Grand Prix and was named Best Event Agency, capping a strong showing for the experience-led shop known for delivering integrated live, digital and hybrid programs for global brands.
Read Article
The New Rules of Experiential: From 360° Strategy to Intentional, Impact-Driven Events
Big ideas don’t just show up—they show up with purpose. Motive's Chris Reinhard is featured in The PR Net's latest piece, “The New Rules of Experiential: From 360° Strategy to Intentional, Impact-Driven Events.” As Chris puts it, we’re in one of the most culturally impactful eras in sports history—but presence alone isn’t enough anymore.
Read Article
Major League Rugby and OS Studios partner to set benchmark for rugby storytelling
Major League Rugby (MLR) and OS Studios have announced a transformative multi-year partnership designed to disrupt traditional sports models and redefine the North American sports landscape. This collaboration positions OS Studios as the league’s primary engine for broadcast production, social content and holistic fan engagement strategy, leveraging deep expertise from gaming culture, entertainment, and music to engage a new generation of fans.
Read Article
Burger King names 2 new agencies following viral Whopper bite moment
Burger King has appointed Mojo Supermarket as social agency of record and Praytell as public relations AOR for the U.S. Mojo Supermarket will lead Burger King’s always-on social strategy, including creative, community engagement and activations, while Praytell is tasked with generating earned media, managing influencer relationships and identifying relevant cultural stories. The two will collaborate closely to shore up a challenger positioning for the QSR chain.
Read Article