LATEST NEWS
Project Worldwide Announces Strategic Leadership Realignment to Fuel Next Phase of Agency Growth
Project Worldwide has announced a comprehensive evolution of its corporate leadership structure. Edward Scott has been elevated to Project Worldwide President, Matt Statman has been named Global Chief Creative Officer and John Higgins takes on a Hybrid Chief Growth Officer role while remaining CEO of OS Studios.
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GPJ Announces Leadership Promotions to Accelerate US and Global Growth
GPJ has announced two key leadership promotions designed to support the agency’s continued growth, strengthen its connected global operating model and deliver even greater value to clients around the world. Effective immediately, Brian Neville has been named Global Chief Operating Officer, and Paolo Zeppa has been named President, GPJ Americas.
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Project Worldwide Consolidates AI & Digital Transformation Practice Under Wondersauce
Project Worldwide today announced the consolidation of its unified global AI and digital transformation practice under agency partner Wondersauce. The expanded practice helps organizations modernize their digital foundation to accelerate growth and improve efficiency. Wondersauce now serves as Project's business transformation partner, bringing together strategy, design, engineering, data, and AI in a single offering.
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Trust is the competitive advantage AI can’t automate
Research shows real-world events build trust. Sophie Taylor of George P. Johnson explains the dynamics that underpin this success.
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Project Deepens South Florida Investment with New Delray Beach Creative Hub
Project Worldwide today announced the upcoming launch of its newest Project Hub in Delray Beach, Florida. Slated to open this fall, the space is designed as a collaborative creative environment where agency teams, clients and partners can come together to solve business challenges, develop new ideas and leverage Project's full stack of integrated marketing, communications, experiential, digital, and production services.
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Praytell to Handle US Communications for Choose Chicago
Praytell has been selected to handle US communications for Choose Chicago as the destination marketing organization restructures its global communications agency roster. Praytell will oversee an integrated communications program spanning earned media, influencer strategy, creative development, content strategy and localized communications.
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Q&A: Project Worldwide CEO Chris Meyer on restructuring, AI and why experiential is having its moment
Project Worldwide, an employee-owned alliance of independent creative and experiential marketing agencies, recently announced a series of senior leadership changes designed to strengthen collaboration across its global network and position the business for its next phase of growth. New Digital Age spoke with CEO Chris Meyer about the thinking behind the restructure, how AI is moving beyond the hype cycle, and why experiential marketing is becoming increasingly central to brands.
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