LATEST NEWS
Experience Marketing Agency George P. Johnson Strengthens Global Alignment with Strategic Leadership Appointments
George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.
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OS Studios Brings its Global Fan Z Model to India’s Gaming Market
OS Studios, part of the Project Worldwide network, has expanded to India with operations across Bengaluru, New Delhi and Mumbai. The agency, known for its work with Pokémon, Call of Duty, Major League Soccer and the NBA, will focus on improving the quality of gaming and esports experiences in the country.
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ARGONAUT and Winemaker Bread & Butter Launch "Don't Overthink It" Campaign
Winemaker Bread & Butter takes aim at the snobbery often present in the wine world in its latest ad effort. The brand, in collaboration with agency Argonaut, crafted the “Don’t Overthink It” campaign, meant to show that enjoying wine needn’t be an overcomplicated process.
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George P. Johnson Expands Creative Capabilities with Acquisition of Miami-Based Agency Cresci’s
George P. Johnson (GPJ), the world’s leading strategic experiential agency and part of the Project alliance, today announced the acquisition of Cresci’s, a Miami-based design and creative agency known for its bold visual identities and storytelling for leading B2B technology brands. Cresci’s has earned a reputation for pushing creative boundaries through design, motion graphics, and spatial storytelling.
Creative campaigns to know about today - Royal Caribbean
The cruise company launched “It’s Big Time,” its first campaign from new AOR Partners + Napier, positioning the brand’s cruises as all-in experiences rather than passive getaways. The work highlights the scale of Royal Caribbean’s ships and exclusive destinations—from Star of the Seas to Legend of the Seas—framing them as the boldest, most memory-making family vacations possible. The work is rolling out across broadcast, CTV, social, audio and digital with media led by Mediahub.
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Project Worldwide accelerates in Europe and the Middle East
A year ago, Project Worldwide set foot in France with the acquisition of the Mnstr agency. Today, it intends to move up a gear. Strategies interviewed Project CEO Chris Meyer and Lionel Curt, the new Managing Director of Project Worldwide EMEA.
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