Our Agencies: Praytell

Creative That Earns.

About

Praytell is an agency for the ambitious, inspired to empower purposeful opportunities for its people, create impactful ideas for its clients and determined to champion lasting change for the industry.

Creative Campaigns
Public Relations
Social Media
Influencer Marketing
DEI Strategy
Video, Design & Motion Graphics
Brand Positioning

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Work

Canada sign with furniture to replicate the environment

Destination Canada

Praytell was tasked with inspiring New Yorkers to book a vacation to Canada by demonstrating the magic of Canada’s coldest season. In just 77 days from idea to execution, we worked with Destination Canada to bring one of the Great White North’s most iconic cold-weather experiences—the northern lights—to New York City’s Grand Central Station, which was experienced by nearly 10,000 New Yorkers.

YOU by Sally

We were tasked to inspire millennial consumers to embrace their true colors with bold new looks, and through our research, social media was the source of the hair color conversation. Praytell was at the finish line with our creative campaign when we came across a viral video on TikTok from up-and-coming musician Heather Chelan called, “Having Colored Hair Doesn't Make You Unprofessional." Her message was pointed, raw and aligned with our strategy. Praytell quickly pivoted and engaged Heather to launch "YOU by Sally,” partnering with her to write a full version of her hit song, which served as the backdrop to the ad spot.

little girl sitting on tree looking at tablet

Logitech

Social impact has long been an integral part of Logitech’s mission. However, in response to the racial and social justice unrest of 2020, we worked with Logitech to bring visibility around the company’s commitment to and transparency around DEI. This included, for the first time ever, reporting out employee demographics around race/ethnicity, gender and age (and the intersectionality of those identities) across all levels of the company globally.

SailGP's

Praytell was tasked with developing and executing a phased approach to driving earned media engagement and coverage for SailGP’s final Season 2 Grand Prix in San Francisco. The global racing league had not been back to San Francisco since 2019 due to the global pandemic. To make a splash, we crafted a strategy that allowed us to break through to national, sports business and local media with strong brand storytelling securing more than 2,000 placements and 12 billion earned impressions.