A CREATIVE ALLIANCE FOR THE AMBITIOUS

16 Agencies. 45 Offices. 2,300 Creative Allies. One Shared Vision.

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A RADICALLY DIFFERENT PHILOSOPHY, MINDSET, AND STRUCTURE.

More than 2,300 uniquely qualified specialists make up one powerhouse driven by Hyperconnected Creativity™. We prioritize enthusiasm over experience—though we have plenty of both—melding cross-disciplinary collaboration, relentless innovation, and a commitment to delivering great work with seamless executional consistency.

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“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Robert G vallee Jr
Chairman, CEO

A CREATIVE ALLIANCE FOR THE AMBITIOUS

We are an independent network of marketing services agencies, wholly owned and led by our fellow employees. We conceived our place in the market by identifying a hunger for something better. To rise above the status quo.

We're in the most challenging and dynamic landscape yet. In our world of constant change, pressures, and structural boundaries, our agencies are here to to deliver better outcomes for our clients through hyperconnected creativity.

“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Robert G vallee Jr
Chairman, CEO
December 3, 2024

John Higgins: OS Studios, Esports, and Video Gaming

John Higgins is the CEO of OS Studios, a global creative marketing agency specializing in video gaming and esports. Under his leadership, OS Studios has won numerous awards, including Webby, Clio, and the EventEx Awards. OS Studios earned an Emmy nomination, and John Higgins won the Digiday Leader of the Year Award while producing two of London’s top 10 hottest tickets, according to TimeOut. Higgins chatted with The Good Men Project to discuss the rapid growth of video games and esports, emphasizing the scale of gaming culture, which is expected to reach $260 billion by 2025.
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November 11, 2024

All of the winners from The Drum Awards for Experiential 2024

Congratulations to OS Studios and Riot Games for winning the bronze for best "Use of Livestreaming" and to GPJ and Starbucks for winning the bronze for best "Experiential Activation to Launch a Brand/Product."
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October 30, 2024

Project Agencies GPJ and DARKHORSE Collaborate to Deliver Binance Blockchain Week Dubai 2024

GPJ and DARKHORSE, two agencies within Project, an employee-owned alliance of creative agencies, unveiled Binance Blockchain Week Dubai 2024 this week, producing the biggest ever flagship event for the world’s leading crypto ecosystem, Binance. The industry leading symposium brought together the brightest minds in Web3, blockchain, cryptocurrency and decentralized finance.
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October 29, 2024

The Best of Experiential 2024

Experiential marketing is always evolving, and the industry is poised to outpace prepandemic spending this year. It’s no surprise, then, that 2024 has already proved to be a landmark year for experiential campaigns. With a wealth of impactful, original and delightful campaigns already in the books for 2024, Ad Age decided to bring back Ad Age Studio 30’s popular Best of Experiential roundup. This edition features insights from its esteemed panel of Amp insiders, including Motive, GPJ and OS Studios, shining a light on the year’s most inspiring and noteworthy work while showcasing the power of brand experiences that truly resonate.
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October 1, 2024

John Higgins: A Versatile Visionary in Live Entertainment, Sports, and Gaming

You can probably surmise that someone is a bit of a creative visionary when they have a career that started in theater and moved to courting Gen Z and the exploding gaming culture. John Higgins has always had his finger on the pulse of what was cool, and now that insight is rewarding him and his company, OS Studios, with an impressive list of clients and wildly successful experiences for gamers.
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September 18, 2024

Project Acquires Paris-Based Integrated Creative Agency MNSTR

Project has acquired its first international full service creative agency, MNSTR, marking a significant milestone in extending cross-Atlantic work for some of the world’s most significant culture-driving brands. MNSTR has crafted and executed innovative campaigns for prestigious clients such as Adidas, Netflix, Heineken, Deezer, Dior, Guerlain, Accor, Lacoste, and the Paris 2024 Olympics.
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August 12, 2024

A sneak peak at the Intuit Dome's game-changing Halo Board

The LA Clippers partnered with Spinifex, best known for crafting immersive fan experiences, to bring a fresh perspective on sports venues. Spinifex mapped every seat and pixel, ensuring that every fan has a comprehensive view of the Halo Board, and resulting in the most realistic motion graphics ever seen.
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December 21, 2023

Women in Events 2023: Q&A with OS Studios

Event Marketer sat down with the Head of Production at OS Studios, Megan Kuhlenschmidt, to discuss career advice, her favorite brand experience from the year and how she got her start in the industry.
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December 13, 2023

Top Advertising Trends to Watch in 2024

If we learned anything in 2023, it was the sheer size and power of Taylor Swift’s army of fans—and the awakened desire in consumers for tangible, real-world experiences. The unprecedented frenzy the world witnessed around Swift’s Eras Tour ticket sales was as shocking as it was contagious, causing a literal craze around scoring a “Golden Ticket” and underscoring for advertisers the key touchpoints around experiences like these. “This year demonstrated consumers’ thirst for experience, and how people are willing to splurge on must-see moments, with savvy marketers deftly promoting or quickly capitalizing on these tentpole events,” said Nat Wittstruck, senior creative director at George P. Johnson (GPJ). “Taylor Swift’s Eras Tour showed the world that even multicity concerts could be unmissable.”
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