US-founded comms agency Praytell has named Miranda Mitchell as its UK managing director, as it eyes “targeted growth in the region”. Mitchell was previously managing director of Edelman UK’s consumer practice, which she joined after six years as managing partner of The Brooklyn Brothers, having helped guide the agency’s acquisition by Golin and serving on the Interpublic Group board.

CJ Gaffney, VP brand strategy at Partners + Napier offers insight for marketers navigating how to build brand relevance in sensitive, behavior-driven categories, without overstepping

Praytell has been named agency of record for the Chicago Fire Football Club’s new stadium project, a $650 million privately financed development set to open in 2028. The agency’s sports division is handling strategic communications and media relations for the high-profile effort, which was announced earlier this month. Praytell will lead both corporate and consumer communications throughout the build, aimed at sustaining momentum through the multi-year construction.

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.

The Little Black Book spoke to George P. Johnson’s newly promoted global CEO, Fiona Bruder, to find out about her leadership plans, why DEI will never be an afterthought, and having technology as the enabler, not the centerpiece.

The Clippers tasked the boutique production team at Spinifex Group with unlocking the full potential of the Clippers' Halo Board to redefine the live sport experience for players and fans. With more than 233 million pixels, the Halo allows for the simultaneous presentation of game stats, replays, sponsor materials, and more. The unmatched visual experience can be seen from anywhere in the stadium, making every fan feel like they have the best seat in the house.

In a move signaling the next evolution in creative commerce, Motive, a Denver-based advertising and creative agency who partners with some of the world’s biggest brands—including Pepsi Beverages, Frito Lay, Tony's Chocolonely, Disney, Dick's Sporting Goods, Burger King and more, is integrating Shoptology, the commerce-savvy agency known for its deep shopper strategy and innovative retail solutions. This strategic integration brings together two complementary forces: Motive’s unmatched ability to connect brands with culture, and Shoptology’s expertise in driving results through insight-led commerce strategy and creativity. Together, they will form a unified team with the power to create deeper consumer connections, sharper insights, and bold, culture-fueled creativity that drives results. Shoptology builds ideas that reimagine customer engagements to innovate category-defining growth for retailers and brands including 7-Eleven and Frito Lay.

Project, the award-winning alliance of global creative agencies, is announcing the appointment of three key executives to newly expanded roles, reinforcing its commitment to delivering transformational brand experiences through its creative alliance model. These critical positions will be filled by exceptional internal candidates, allowing them to continue their valuable agency leadership while also contributing to the alliance’s initiatives. The new positions include naming Marc Cracco as Project’s Chief Information Officer (CIO), Ed Scott as Project’s Chief Operating Officer (COO), and Lionel Curt as Managing Director, Project EMEA (Europe, Middle East, Africa).

Brands are agencies are contemplating if and how to show up authentically at Pride this year amid widespread pullback of diversity, equity and inclusion policies and programs. At Praytell, members of the agency’s LGBTQ+ ERG, Prism, will offer a floating “Pride Day Off” in June so staff can experience Pride the way that feels right for them, Praytell VP and group creative director David Bright says. “A lot is happening right now in the political climate. When we were looking at Pride this year, it felt a little bit different for how we needed to show up and how and what people need,” he says. The initiative is new this year to address some of the external challenges facing the LGBTQ+ community. The agency will also launch a curated Pride content series across social media and tailored internal messaging throughout the month, supplemented by weekly Slack check-ins and an organized in-person meetup.