Call of Duty

The Elton John Farewell Tour Launch centered around a marquee event at Gotham Hall in New York City, which was simultaneously transmitted to venues in Los Angeles and London. In addition, a VR live stream gave fans around the world the opportunity to experience the show as if they were there.

DEW has long-standing status as a cult brand, empowering those who choose to chase their passions. But multicultural youth often eluded DEW—so to reach them, we were tasked with building a strategy and 360 platform to activate an all-new NBA partnership.

As a leader in the cryptocurrency exchange industry, Kraken aimed to expand its global brand presence and cement a market leadership in what was, at the time, a challenging “crypto winter.” With F1 as one of the most truly global and truly year-round events, the benefit of developing a partnership as a vehicle to accelerate growth was clear, yet it presented challenges.