Activision wanted to announce not one, but three new Call of Duty games in the franchise—resonating with the global community with a never-been-seen-before game launch.
We invited 200 of the worlds biggest streamers to one location to be the first to play the game. As they streamed out to their own channels, we created a “Red Zone” style show pulling in their feeds as our nine hosts provided commentary and context for the viewers at home.
The result? The most watched Call of Duty event ever at 5m+ viewers across owned channels. The event also set off the largest pre-orders in Call of Duty history.