Elton John Farewell Tour

DEW has long-standing status as a cult brand, empowering those who choose to chase their passions. But multicultural youth often eluded DEW—so to reach them, we were tasked with building a strategy and 360 platform to activate an all-new NBA partnership.

As a leader in the cryptocurrency exchange industry, Kraken aimed to expand its global brand presence and cement a market leadership in what was, at the time, a challenging “crypto winter.” With F1 as one of the most truly global and truly year-round events, the benefit of developing a partnership as a vehicle to accelerate growth was clear, yet it presented challenges.

Activision wanted to announce not one, but three new Call of Duty games in the franchise—resonating with the global community with a never-been-seen-before game launch.