George P. Johnson (GPJ), the world’s leading strategic experiential agency and part of the Project alliance, today announced the acquisition of Cresci’s, a Miami-based design and creative agency known for its bold visual identities and storytelling for leading B2B technology brands. Cresci’s has earned a reputation for pushing creative boundaries through design, motion graphics, and spatial storytelling.
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“New Money Goals,” the brand’s current campaign created with longtime agency partner Argonaut, markets NerdWallet as a provider of tips for answers to getting auto insurance “to match that new zero mile commute,” or help refinancing a mortgage. The campaign debuted late last month.
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