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September 1, 2023

Judy Skiles Lavers appointed to Project Worldwide Board of Directors

Independent, employee-owned network of creative agencies, Project Worldwide, is promoting Judy Skiles Lavers, Executive Vice President and Chief Financial Officer, to the company’s Board of Directors.

Image shows the nine campaign billboards
September 1, 2023

Partners + Napier launches nine billboards that form a path to play from Toronto to Rochester to highlight The Strong National Museum

The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is partnering with creative and media AOR Partners + Napier to delight travellers on the road from Toronto and across the Northeast with a billboard campaign that leads to the ultimate play destination.The 'Path to Play' campaign supports The Strong’s recently completed expansion project, which includes 90,000 square feet of immersive exhibit spaces for all ages, featuring the world’s largest playable Donkey Kong arcade game, electronic gaming areas where guests can create personalised avatars and embark on puzzle-solving quests, a larger-than-life Hasbro Game Park, and much more. The project also includes a whimsical parking garage designed to support the nearly one million annual visitors anticipated by 2026, up from a previous high of 600,000 pre-pandemic visitors.

The Valorant Champions Tour from Los Angeles-based Riot Games sold out the Kia Forum, with 11,500 people attending the esport’s final. (Myung J. Chun / Los Angeles Times)
August 31, 2023

Forget Harry Styles. Riot Games is one of L.A.’s biggest stars headlining the Kia Forum

The roar of cheering fans echoed across the Kia Forum on Saturday as singers took the stage beneath glimmering lights and flashes of flame to perform a dramatic opening act. But the thousands gathered in Inglewood over the weekend weren’t screaming for Sam Smith or Harry Styles — they were cheering for professional esports players. The Valorant Champions Tour grand final, which drew 11,500 people, was hosted by Los Angeles-based video game giant Riot Games and its agency OS Studios.

July 20, 2023

Top Accessible Brands 2023

In honor of Disability Pride Month, Ad Age spotlights the brands championing disability inclusivity year-round. For Jake Lenze, strategist at Wondersauce, Apple has consistently put in the work to make inclusivity a reality in its products and offerings. “Apple is an example of a brand that has shown a year-round commitment to disability-inclusivity,” Lenze said. “By continuously building products that prioritize the disability community and sharing the stories that those products enable, the brand has put inclusivity into action in a meaningful way.”

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July 18, 2023

George P. Johnson Opens Las Vegas Fabrication Facility

George P. Johnson (GPJ), the world's leading event and experience marketing agency and a member of the Project Worldwide network, takes a major step forward in its sustainability initiatives by opening a state-of-the-art fabrication warehouse in Las Vegas. The new facility will enable large scale material recycling and limiting the carbon footprint for a wide variety of events and conferences that are held every year in one of the nation's busiest conference hubs.

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July 11, 2023

Experience Marketing Agency George P. Johnson Announces Edward Scott as COO

George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Edward Scott as Chief Operating Officer. GPJ creates award-winning experiential programs and activations for global brands, and is noted for its strategy-fueled creative, flawless execution, and the length of its client relationships. Ed has long admired GPJ as an industry leader and is thrilled to be joining GPJ after stints with other major experiential agencies.

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July 7, 2023

The great perspective shake-up: what parenthood teaches us about brand experiences

Rachel Russell and Sophie Taylor of experiential marketing agency George P. Johnson dive into the industry perspectives they’ve gained since becoming parents including how connection is transformative.

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