Creative agency Spinifex will be highlighting artwork by various artists during Sydney's Vivid Festival, including the youngest artist ever to be featured at this event. The young creator, Luca French, is only 11 years old and his "Ninget" universe is set to be projected as part of the festival. Spinifex Group has been creating the video projections for the Sydney Opera House, Museum of Contemporary Art and Customs House for 11 years and this year’s winter lights, music and ideas festival will see animated elements of Luca’s universe projected onto the ASN Clocktower. Ninget Universe is one of 34 light installations and 12 light projections that will switch on as part of Vivid on Friday, May 27.
Event and experience marketing agency George P. Johnson promoted Jorge Narvaez-Arango to its senior vice president, head of creative, EMEA. An award winning designer and creative director, Narvaez-Arango will set creative vision and delivery, consistently aiming to innovate past traditional marketing.
Praytell has been on a roll since Andy Pray founded the firm with two employees in 2013, thanks to the company’s ambition of driving meaningful impact on clients and consumers — without the high-stakes hustle and pressures that often come with doing so. The agency’s “no ego, no BS” mandate, and willingness to take chances, is increasingly drawing big-name clients, as well as the creative talent to support them.
Smashburger is urging people to “Smash It” in everything they do. In a campaign from Partners + Napier, a woman in front of a really big screen calls out relatable moments in life when the path to least resistance may not be the best, such as wearing pajama pants to the grocery store. She also states that sharks deserve more than a week and bacon is a national treasure, while demanding people eat a better smashed burger, like the one from Smashburger.
Focus on the experience first and foremost. Scott Kellner, senior vice president of sales and marketing for global experience marketing agency GPJ, thinks many people are actually approaching hybrid events backwards. “They begin with the technology and craft their plans based on what that technology allows them to do,” he points out. “Instead, clients need to have a firm grasp of what success looks like—in terms of metrics, brand affinity, brand awareness, etc.—and then design the experience, including the technology, to achieve the goals. In other words, the platform is not the experience. The platform is one tool for delivering the desired experience.”
Gaming and Esports Agency OS Studios, a member of the Project Worldwide network, is delighted to announce the return of the Navy MWR Esports tournament series. The series kicked off earlier this year, as Navy MWR personnel (morale, welfare and recreation) were looking for ways to connect Sailors while avoiding physical contact during the height of the pandemic.
Partners + Napier is ending the year with another hiring spree. Costa Boudouvas joins as group creative director, creative technology. Boudouvas was most recently vp and associate creative director at MullenLowe. Jason Ziehm joins Partners + Napier as an associate creative director, copywriter, after six years at Digitas, while George Mazzoli has been hired as director of paid search after previously serving as associate director of paid search at MediaCom.