September 1, 2023
Partners + Napier launches nine billboards that form a path to play from Toronto to Rochester to highlight The Strong National Museum
The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is partnering with creative and media AOR Partners + Napier to delight travellers on the road from Toronto and across the Northeast with a billboard campaign that leads to the ultimate play destination.The 'Path to Play' campaign supports The Strong’s recently completed expansion project, which includes 90,000 square feet of immersive exhibit spaces for all ages, featuring the world’s largest playable Donkey Kong arcade game, electronic gaming areas where guests can create personalised avatars and embark on puzzle-solving quests, a larger-than-life Hasbro Game Park, and much more. The project also includes a whimsical parking garage designed to support the nearly one million annual visitors anticipated by 2026, up from a previous high of 600,000 pre-pandemic visitors.