The Drum asks marketers, including Laura Fell, head of graphic production for George P. Johnson, for substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.
Zara Kerwood, creative technology director, George P. Johnson UK: "From a creative technology perspective, these technologies are a springboard to creativity. All great experiences have an idea at the heart of them. We use these tools to unlock experiences. Those experiences can be richer, deeper, and better shared with groups of people. That’s what will lead to value in the experiential space."
A Brooklyn-based public relations firm recently began experimenting with a four-day workweek, and so far company officials say the switch has yielded positive results. Praytell employees, who last year started working Monday through Thursday with an on-call shift on Friday, have shown an outpouring of support and productivity since the switch, said Sanji Moore, company vice president of people and operations. “We’ve been super surprised about not only the employees’ response to it – which has been obviously very positive – but we haven’t seen any change in the quality of the work being done, our efficiency in meeting deadlines and clients have been very supportive of it as well,” Moore said during an interview on “Mornings On 1” Friday. Praytell's findings mirrors that of British companies who participated in a recent pilot four-day workweek program. A majority of the 61 businesses that were part of the pilot have chosen to implement the change permanently after reporting a slew of positive results, including increased revenue and employee satisfaction, according to the Associated Press.
Smart speaker maker Sonos has consolidated its global PR business with Praytell, ending its nearly five-year relationship with Edelman, PRovoke Media has learned. Formally named Sonos’ global and North America PR agency of record, Praytell will handle all brand, product and corporate communications for the home sound systems company. Tech practice head Jennifer Velez will lead the work.
Since 2018, the Ram BandVan program, a partnership between G7 and Ram, has featured and helped a variety of up-and-coming artists who’ve gone on to grow their fanbase and perform on bigger stages. From solo artists to trios playing a variety of hits, the Ram BandVan has been able to help these artists along their journey. Most recently, singer-songwriter Ashley Cooke got behind the wheel of the ProMaster BandVan for a leg of her tour schedule.
PRWeek has unveiled its 2023 U.S. awards shortlist and Praytell is nominated for Outstanding Midsize Agency.
Women We Admire is pleased to announce Top 50 Women Leaders of New York for 2022. We acknowledge these individuals for not only their professional achievements, but also their philanthropic and community efforts. Their contributions span across all sectors and are as diverse as the state itself. This year’s awardees are leading within some of the state's largest industries including financial services, healthcare, professional and business services, manufacturing, education, and more. The list includes Robin Kleban, SVP & Group Account Director, George P. Johnson Experience Marketing. Robin is a Senior Vice President and Group Account Director at George P. Johnson Experience Marketing (GPJ). She has been with the company since 2007, holding various strategic account leadership roles. GPJ is the world’s leading event and experiential marketing agency, and part of the Project Worldwide network. In her role at GPJ, Robin devotes her time to the developing and managing teams that create enduring value for the agency’s clients. She oversees a team of diverse thinkers who believe in the transformative power of human engagement and true relationships. She delivers that ethos through a management style that fosters collaboration, fearless ideation and allowing everyone to show up as their authentic selves. Kleban has three decades of marketing experience across various industries. Before GPJ, she spent 10 years in publishing, including 5 years as VP of marketing at Gannett, Inc. and several years as marketing manager for Film & Video magazine. She is active in several local organizations, including sitting on the board of Dutchess Outreach.