September 21, 2023
The Future Of AI Regulation In Advertising
Ad leaders weigh in on the need for setting industry standards for artificial intelligence. Over time and with the right structure in place, the AI landscape could become more ethically navigable, according to John Higgins, CEO and chief creative officer of OS Studios. “Film ratings guide our movie choices, and theme park height restrictions ensure safety; both demonstrate the importance of human intervention and judgment,” he said. “In marketing, as AI's influence grows, similar checks are vital. It's likely that soon, AI regulations will echo the familiar structures of copyright and industry ethics. In essence, merging advanced AI with core marketing ethics is the roadmap for the industry's future.”