A CREATIVE ALLIANCE FOR THE AMBITIOUS

14 Agencies. 45 Offices. 2,300 Creative Allies. One Shared Vision.

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OUR VISION

TO BE THE SINGLE MOST CREATIVE AND RADICALLY COLLABORATIVE AGENCY ALLIANCE ON THE PLANET WHERE AMBITIOUS BRANDS AND PEOPLE THRIVE.

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A FUNDAMENTALLY DIFFERENT PHILOSOPHY, MINDSET, AND STRUCTURE.

More than 2,300 uniquely qualified specialists make up one powerhouse driven by Hyperconnected Creativity™. We prioritize enthusiasm over experience—though we have plenty of both—melding cross-disciplinary collaboration, relentless innovation, and a commitment to delivering great work with seamless executional consistency.

“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Chris Meyer
CEO

A CREATIVE ALLIANCE FOR THE AMBITIOUS

We are an independent network of marketing services agencies, wholly owned and led by our fellow employees. We conceived our place in the market by identifying a hunger for something better. To rise above the status quo.

We're in the most challenging and dynamic landscape yet. In our world of constant change, pressures, and structural boundaries, our agencies are here to to deliver better outcomes for our clients through hyperconnected creativity.

“Our mission is to create a culture where every team member is empowered to contribute brilliantly, to foster a collaborative spirit, and deliver exceptional, inspiring work on behalf of our clients. We are ambitious!”

Chris Meyer
CEO
September 5, 2025

Creative campaigns to know about today - Royal Caribbean

The cruise company launched “It’s Big Time,” its first campaign from new AOR Partners + Napier, positioning the brand’s cruises as all-in experiences rather than passive getaways. The work highlights the scale of Royal Caribbean’s ships and exclusive destinations—from Star of the Seas to Legend of the Seas—framing them as the boldest, most memory-making family vacations possible. The work is rolling out across broadcast, CTV, social, audio and digital with media led by Mediahub.
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September 4, 2025

Former NBA Executive Joins OS Studios

Sharon Fuller has joined OS Studios to spearhead the gaming/esports/Gen Z content specialist’s expansion into the sports industry. Fuller joins from NBA, where she was a senior executive. She has also held senior roles at Red Bull, and BBC Sport and has decades of experience in global content strategy, audience growth, and innovation across major sports, including the Olympics, MotoGP, F1, soccer, and basketball.
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September 4, 2025

Project Worldwide accelerates in Europe and the Middle East

A year ago, Project Worldwide set foot in France with the acquisition of the Mnstr agency. Today, it intends to move up a gear. Strategies interviewed Project CEO Chris Meyer and Lionel Curt, the new Managing Director of Project Worldwide EMEA.
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August 26, 2025

Praytell Announces Leadership Change with Andy Pray Handing Reins to Longtime President Beth Cleveland

Praytell, the award-winning creative communications agency, announced today the appointment of Beth Cleveland, longtime executive leader and current President, as CEO, effective immediately. She brings over 15 years of agency leadership experience, a deep understanding of Praytell’s values, and a track record of operational and creative excellence. Praytell CEO Andy Pray will step down from his role as the agency enters its next chapter of growth to explore new opportunities. Pray will transition during the month and remain a close supporter and champion of the agency going forward.
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July 7, 2025

Project Worldwide Bolsters India/South Asia Leadership with Strategic Appointments

Rasheed Sait appointed Chief Growth Officer of Project Worldwide India/South Asia and Neha Lobo appointed Managing Director of GPJ India
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July 1, 2025

Ex-Edelman MD joins Praytell to supercharge UK expansion

US-founded comms agency Praytell has named Miranda Mitchell as its UK managing director, as it eyes “targeted growth in the region”. Mitchell was previously managing director of Edelman UK’s consumer practice, which she joined after six years as managing partner of The Brooklyn Brothers, having helped guide the agency’s acquisition by Golin and serving on the Interpublic Group board.
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June 30, 2025

The Intimacy Contract: How Health Tech Earns Its Place

CJ Gaffney, VP brand strategy at Partners + Napier offers insight for marketers navigating how to build brand relevance in sensitive, behavior-driven categories, without overstepping
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June 11, 2025

Experience Marketing Agency George P. Johnson Strengthens Global Alignment with Strategic Leadership Appointments

George P. Johnson (GPJ), the world’s leading strategic experience marketing agency and a member of Project, A Creative Alliance for the Ambitious™, announces a series of key leadership appointments across the EMEA region and globally. Oliver Ehmke will assume the role of Managing Director, Middle East and Africa, based in Dubai, Jonathan McCallum moves into the position of Managing Director, Europe and Jens Arnegger has been appointed Country Manager, Germany.
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May 21, 2025

George P. Johnson’s New CEO Is Making Sure the Magic Happens

The Little Black Book spoke to George P. Johnson’s newly promoted global CEO, Fiona Bruder, to find out about her leadership plans, why DEI will never be an afterthought, and having technology as the enabler, not the centerpiece.
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