May 1, 2023
21 Cool Event Ideas You May Have Missed
During this year’s SXSW, hard seltzer brand White Claw created the White Claw Shore Club at the Sunset Room in Austin. Guests were treated to several interactive touchpoints, including a 10-foot LED wall and a White Claw can wave photo op, as well as bites from local Austin food trucks and giveaways such as limited-edition posters. The White Claw Shore Club also saw performances from Tenille Arts, Madison Cunningham, Zach Person, Pheelz, Calma Carmona, and Abraham Alexander, along with immersive murals from artist Brendan Monroe. G7 Entertainment Marketing handled the event planning, execution, and talent booking, while Black Ops Productions handled fabrication, Noonah handled the LED wall, and VCCP served as creative consult.