September 8, 2023
Marketing & Ad Agency Motive Hires New Senior Vice President to Expand Its Sports, Gaming and Entertainment Practice
Motive, a leading marketing and advertising agency and member of the Project Worldwide network, announced the hiring of industry veteran Matthew Boyer as Senior Vice President of Sports, Gaming and Entertainment. Boyer will lead the practice that includes strategy, campaign development, consulting, partner management, planning and activation. Motive works with a wide variety of clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dick’s Sporting Goods.